From the Wikipedia page 
Valmiera (German: Wolmar; Polish: Wolmar see other names) is the largest city of the historical Vidzeme region, Latvia, with a total area of 18.1 square kilometres (7 square miles). As of 2002, Valmiera had a population of 27,323, and in 2017 – 24,818.
Valmiera lies at the crossroads of several important roads, 100 kilometres (62 miles) to the north-east from Riga, the capital of Latvia, and 50 km (31 mi) south of the border with Estonia. Valmiera lies on both banks of the Gauja River.
Valmiera is the de facto cultural and administrative centre of Vidzeme. It is the only town in the region to have a professional theater, Valmieras teātris, which was established in 1919. In 1996, Vidzeme University of Applied Sciences (Vidzemes Augstskola), was established.
Valmiera's municipality has been involved a variety of projects to improve the quality of life in the region. One of the largest projects is creating a garbage control system in northern Vidzeme. A project for water supply development and the restoration of sewage systems is being realised to promote the modernisation of the economic system in Vidzeme. The improvement of the payment system, the construction of a thermoelectric station, and the building of a sports hall for the Olympic Centre are also being planned.